Sales Copy
Quality sales copy is essential for ensuring the success of any product. With the web as the fastest growing marketplace on earth, creating effective sales copy requires both writing talent and extensive knowledge and experience of writing for the web.
SEO sales copy
Writing quality search engine optimised copy means the ability to utilise your chosen keywords in ways that satisfy both search engines and human readers. 'Spammy', keyword-crammed text is an excellent way of turning off your readers(!) and, increasingly, fails to fool even the simplest of search engines.
Well written SEO sales copy seamlessly integrates the keywords and keyphrases into the copy. If these are the words and phrases that customers who would like to find your product would search for, good writers can use them without any need for ugly repetition or awkward syntax.
At Decorus Lacuna, we each have many years' experience of writing for online publication and are able to bring our extensive experience and writing talents to the task of creating sales copy for any industry or organisation.
See here for an article by one of our writers about one of the often overlooked considerations when writing for the web.
Emails and Mailshots
With the terrible advent of spam, writing email adverts has become an incredibly specialist task. Spammers are constantly improving in their mimicking of genuine ads, and copywriters must therefore constantly work harder to distinguish their product from the annoying, intrusive, usually useless and occasionally criminal pretenders.
While the genuine email ad must be attention-grabbing, too informal and it will find its way into the spam folder - and the same goes for friendliness, bold claims and colourful language. Many spam filters are as ruthless as spammers are relentless, and this makes the copywriter's task a highly specialist one.
We have written successful email ads and mailshots on a variety of topics, for both opt-in mailing list and unnamed contacts, and have collected a body of skills and techniques for this work.
Print sales copy
Writing sales copy for print use is a very different procedure, and one of which we also have a vast experience. We have written sales copy for leaflets, posters, magazine and newspaper ads and sponsored reviews. We have also written slogans and straplines to sell products, as well as press releases and company announcements.
Your sales copy assignment
Please see our portfolio for some of our previous sales copy assignments.
Go here to get a quote on your article writing project, and read our terms and conditions here.