Copywriting Articles
The Power of Creative Copywriting
Many organisations produce their own copy - writing is easy, they think. After all, anyone can pick up a pen. But using a non-professional writer is like using a junior doctor to perform a heart transplant. The operation may be competent, but will the heart work? . . . Read more
Easy on the Eye: Writing for the Web
Even aside from the requirements of search engine optimisation, writing for the web is significantly different to writing for print. Many of the most important of these differences are results of the fact that reading from a monitor puts more strain on the eye than reading from paper. This extra strain means readers are more likely to skim-read the text – or ignore it all together . . . Read more
Why do I bother? I bet you’ve said that to yourself before, even if you haven’t said it to someone else. So it is with humour in writing: why bother with it? Let’s be positive though. Why DO you bother? Why do you write? Is it to get across a point? Is it to sell something, even if it’s only an idea and not ice to Eskimos? . . . Read more